How to be a digital nomad in three moves


It can Be defined as:-
My path to digital nomadism grew organically from world events. Working for myself was born out of a necessity caused by the big crash of 2008. When no one was hiring, I made my own work by producing content for blogs, online publications and publicity agencies.

I started early at 7am at one of my favorite coffee shops on Larchmont Blvd in central Hollywood where I researched my subject, created the content and shared it on social media. I read everything I could get my hands on about upcoming Los Angeles events and I pitched constantly for interviews with photography.

It wasn’t long before I was getting paid for the content I produced and being invited to cover bigger events with bigger talent. In addition, I gained experience working on film sets and for independent production companies. I observed the different aspects of film production from development to publicity.

I wanted to be boss.

I founded the blog Inside Hollywood Examiner which covered film and festival reviews and interviews. I reviewed the Oscars and Golden Globes and wrote about women in film. Media and publicity agencies would pitch me to review and interview their clients in Hollywood and I learned that I was a natural interviewer with a passion for the personal.

I wanted to have my own clients.



I founded the boutique PR and social media agency Ginger Media & Entertainment and I worked with a variety of international clients from independent films to international fashion brands. As the business shifted between entertainment and e-commerce and tech startups, I managed PR, social media and paid social, SEO, content marketing and strategy, copy and editing, blogger outreach and media relations. I was getting so much work that I hired and managed my own team of freelancers.

Life happens.

When my mother was diagnosed with dementia I knew I had to design a work life which made me independent of location. I set out to work half of the year in Los Angeles and the other half in England so that I could be with her.

I continued to work with entertainment and business clients for Ginger Media & Entertainment, I produced and edited entertainment feature interviews and reviews for my entertainment blog and I ran a portrait studio from my apartment and photographed Hollywood performers. In addition, I photographed weekly burlesque shows and entertainment and art events.

Whenever I was in England caring for my mother, I produced and edited content every day and worked with clients in London. I pitched my unique business and management experience working between Los Angeles and London and helped numerous international clients gain coverage in both cities.

Is the digital nomad life for you?

First move: Turn your passion into work.

It makes no sense working to leave your day job if its a job you hate. Use the skills you’ve learned for good. For some of us, its easy to transfer skills and job roles in related fields. But for others it may take some brain storming and trial and error to see what pricks your passion. What you find out about yourself may surprise you.

Ask yourself these questions before you jump ship from your steady job:

What am I good at?

What am I passionate about?

Do I like working alone or with others?

Am I creative or into numbers?

Am I super organized and want to be the boss of everything?

Do I need direction?

Can I be my own boss and be responsible for finding work and chasing fees?

Second move: Make necessity work for you.

My necessity was finding a way to earn a living working for myself and to be with my mother. Think of new mothers who find they are no better off financially if they return to their day job and have to find expensive child care. Many start an online business at home and work in their own time while caring for their children and make necessity work for them.

I got what I wanted out of necessity. I knew that I could no longer live in Los Angeles all year long when my mother needed me. And I also knew that I could not live in England all year when my sanity needed me so I worked and traveled and made a life for myself.

Third move: Constantly work on developing your skills and expertise.

If you’re not challenging yourself then the digital nomadic lifestyle is not for you. While the elements of PR and marketing have remained the same for decades, it is technology which has changed its area of execution.

Research your competitors and find out how they do business, who they work with and the software they use. Take a look at job descriptions in the area of your expertise and read up and learn the skills you’re missing.

Don’t fake it. Your niche will separate you from the crowd so try not to spread yours skill set so wide that customers get confused.

It’s not an easy life being a digital nomad.

The digital nomad life is not for everyone. The freedom to live and work anywhere is an attractive proposition but it can feel unstable and the constant fight for the next gig can get tedious.

Having said that, I would never change this life because I get to pick and choose who I work with and when, plus I get to work around the world on exciting and innovative projects which aim to enrich and challenge me.

The experience and intuition I have gained is invaluable to the businesses and talent I work with. I’ve always told it how it is. I make realistic propositions and work around what’s doable for each client and each budget. I enjoy sharing my energy in workshops or in one-to-one consultations to businesses, talent and wannabe influencers.

Make life and necessity work for you. Seek out new challenges which take you out of your comfort zone. Understand who you are and what you’re passionate about because it will make you stand out from the crowd. It will make you fearless.

Ginger Liu. MFA. is a digital nomad writer, photographer and filmmaker. She is the founder of Ginger Media & Entertainment and Ginger Liu Photography.


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